Connection becomes Purpose, Purpose becomes Impact & Impact becomes Legacy

Turningsportintoaforceforsocialchange

In Motion Advisory is senior counsel to the institutions using sport to improve lives - through strategy, partnerships, programmes, and the funding that sustains them.

“Setting social change In Motion - through sport and play”

The opportunity

Sport is one of humanity's oldest and most universal languages. Across cultures, regions and generations it inspires identity, unity, resilience and hope - with the power to bridge divides, mobilise communities and ignite social transformation.

This power provides an extraordinary opportunity: to turn influence into measurable impact, to move beyond performance and invest in purpose, and to turn legacy into shared progress.

The opportunity is not in doing more. Rather, in doing what outlasts the funding cycle, the leadership change and the news cycle. That takes judgment about what to build, whom to build it with, and what to leave alone.

What we do

Years of global experience

USD 0M+

Programme value mobilised

0M+

Young lives impacted

Partnerships developed

“Unity with purpose.”

About In Motion Advisory

Sport as a platform for lasting change

In Motion Advisory helps institutions turn the power of sport into change that lasts. We advise the United Nations system, governments, sport governing bodies, and the foundations and philanthropists investing behind them.

Our Story

Born from over two decades at the nexus of sport, human rights and international affairs, In Motion Advisory was founded on a simple conviction: sport and play, used with purpose, are powerful catalysts for change.

CONNECTION IS WHERE IT BEGINS

Before words, before borders, before identity forms, play creates the conditions for connection as equals - laying the foundations that everything else depends on: safety, trust, belonging and participation

These connections do not stop at children, they ripple outward through teams, clubs and families to neighbourhoods, communities, cities and beyond.

A safe space to play becomes a place to learn, a local club becomes a route into education or work. Connection is what puts everything else IN MOTION.

The In Motion Framework

To set something in motion is to begin something that continues without you. That is how we work. We focus on what moves: children playing, strategies landing, programmes delivering, resources reaching the ground. Every piece of our work follows the same movement, from the first connection to a lasting legacy.

Connection & the safety, trust and belonging that give it purpose

Purpose & a clear case for change, built to deliver impact

Impact & stories of positive change that become a legacy

Legacy & communities writing the next chapter, keeping their change in motion

Nick Sore

Founder and Principal

Who we are

Nick Sore

Founder and Principal

Nick Sore is a global thought leader at the intersection of sport and social change, with more than twenty years advising institutions, governments and the United Nations system on how sport delivers for young people and their communities.

Nick built the global youth and sport programmes at the United Nations Refugee Agency (UNHCR) from the ground up, inspiring humanitarian and sport actors and positively impacting more than a million young lives.

He created the "Sport for Protection" approach, led the evidence base for the role of sport in crisis contexts, and played a key part in the success of the Refugee Olympic and Paralympic Teams and the creation of Afghan Women United.

Through his leadership, tens of millions of dollars have been mobilised for safe sport and play, and multi-partner coalitions established, including a 170+ member global sport coalition leveraging more than USD 60 million in programme value across 90 countries.

Nick's work saw UNHCR honoured with the Olympic Laurel - presented at the opening of the Paris Olympics by the IOC President - the international "Fair Play for Peace" award, and the Olympic Cup.

Olympic LaurelUNHCRFair Play for PeaceInt'l Human Rights LawGeneva-based

Sports for Ukrainian Children in Slovakia

What we do

Social Outcomes, Impact and Legacy

We advise on where to place time, influence and capital - and on what will still be running when the funding cycle ends.

Empowering organisations

Strategy

Institutions come to us with ambition and no route to it. We set the direction, define what success will actually look like, and build the internal case that gets it resourced. A strategy that cannot be funded or delivered is not a strategy - it is a document.

Bridging the divide

Partnerships & Alliances

Sport, business, government and the United Nations system rarely speak the same language, with the cost measured in partnerships that change very little. We broker the ones that hold, built on what each side genuinely needs, and structured to survive leadership changes.

Building strength

Programmes & Projects

We design programmes around the outcome they exist to produce rather than the activities they implement. We are precise about what will be different for a young person, a club or a neighbourhood, and candid when a proposed intervention will not get there.

Sustainable impact

Funding and resources

The grant landscape is contracting. We advise sport-for-good organisations on moving from chasing grants to earning, claiming and contracting the revenue that is growing, and on building the credibility that makes them fundable in the first place.

Speaking & Inspiration

Move your audience. Leave them ready to act.

Keynotes and conference addresses for sport, business, universities and international gatherings - for audiences who should leave with a changed view rather than a warm feeling.

Talks Nick gives

The power of sport to change lives
Building bridges: supporting sport, business and the international system to achieve together
Leading change from a standing start
Sport and the Sustainable Development Goals - from frameworks to impact

Sport's potential for social impact is unlimited, when we move beyond performance and invest in purpose.
- Nick Sore

Trusted by

With Youri Djourkaeff at FIFA - building the UNHCR partnership

What people say

"I had the privilege of working closely with Nick for almost five years, and his contribution was transformative. His thoughtful guidance, steady presence, and ability to bring clarity to complex situations consistently strengthened our joint programmes and my own development. Nick leads with intelligence, professionalism, and deep humanity - a rare combination that makes him an exceptional mentor and partner".

Monica Namy

Senior Social and Environmental Sustainability Expert at UEFA

"Nick established the pivotal partnership between the UN Refugee Agency and the International Platform for sport and Development, putting sport on the agenda for refugees and joining our Board at a pivotal moment, becoming one of its most steadying voices. He supported the Platform to navigate through a complex change of host with strategic clarity, calm judgement and real care for our mission and people. Collaborative, principled and quietly humble - he is a leader who leaves an organisation stronger than he found it".

Dr. Ben Sanders

Executive Director, International Platform on Sport for Development

"I have had the pleasure of working directly with Nick for many years as part of a shared commitment to inclusive development through sport for some of the world’s most marginalized populations. He was instrumental in welcoming Special Olympics into the Sport for Refugees Coalition - a forum he founded - where we had the chance to witness firsthand how Nick is able to turn concept to practice, vision to reality. His ability to unite governments, private sector, global sports community and more around these focused platforms is as impressive as it is effective. He blends skill with global experience and humility. Nick Sore is a natural partner and a strong force for inclusion".

David Evangelista

President and CEO, Special Olympics

"As Head of Sport at UNHCR, Nick was one of the Olympic Refuge Foundation’s closest partners. He has a thorough understanding of how to bring sport and the international system together and to build partnerships that deliver results. Together we built the Sport for Refugees Coalition, which now brings together more than 170 governments, sport bodies, NGOs and companies around a shared commitment, with a focus on delivery rather than convening alone. Nick brings strategic clarity, sound judgement and integrity to his work, and I would strongly recommend him as an adviser to any institution looking to turn the influence of sport into lasting social impact".

Jeroen Carrin

Head of Olympic Refuge Foundation

Stories and latest news